The promotions on internet can also be customised in a similar way.
The customers can identify the optimum provider for his unique sets of needs. This helps in extending pinpointed reach to a large number of customers, eliminating the lead time between ordering and delivery, reducing the inventory requirements and smooth organisation of transaction related data processing.
Besides customisation, the customer is contacted when he is giving full attention to the computer screen.
Cyber marketing process
Another interesting product related possibility through cyber marketing is regarding product customisation. This has come as a highly leveraged resource for the cyber marketer. Thus, for example, the marketer can estimate the profitabilities at the various levels of customisation and offer that level of customisation which satisfies his own objectives the best. Marketers can focus only on their best prospects with the knowledge that customer profiling have been achieved through more reliable means. They tend to view cyber marketing differently. Data on internet also enable the marketer to discover the associations between customer behavior and various other preferences and actions of the customers exhibited on the internet. This way cyber marketing gets its double edge in the market place. The information and the persuasive appeals can also be tailor made for the individual customer. The address must be set carefully. In the same way, it must be meaningful to remember. Therefore, the process of micro segmentation can be extended to its logical limit of mass customisation of marketing. Businesses can often have a broader reach and the success of Internet campaigns can also be tracked easily by using services such as Google Analytics.
The possibility of peer to peer communication on internet accelerates this community build up process in cyber marketing. Some people argue that is a facility for availing necessary information, it is not a full-fledged marketing option to all marketing transactions.
He can be reminded or provided with additional services as per his specific requests and all these information can be utilised in the design of next round of offering to him. They can now communicate about their offers to the customers who are not bound by the traditional geographical limits.
Cyber marketing notes
Data on internet also enable the marketer to discover the associations between customer behavior and various other preferences and actions of the customers exhibited on the internet. In fact, when a customer views any site he has done so after deliberate and conscious effort and choice. The electronic money transfers from the customers to marketers can take away considerable pain of collections and accounting. Full cyber marketing businesses have certain advantages. The marketer can also store the historical data of customers and their behaviour. In the same way, according to type of business, country, or any other criterion, it must be registered in directories so that people can easily reach the destination. The marketing strategies of these companies take full advantage of every line of communication to reach customers. The online nature of such data make them inexpensive, timely, transcription errors free, authentic and unobtrusive. He can now create newer communities of customers having some common interests or need patterns. For customers the feature of interconnectivity translates as access to a very large number of diverse markets, other information sources and fellow customers. Businesses can often have a broader reach and the success of Internet campaigns can also be tracked easily by using services such as Google Analytics. The customers can also utilise the wisdom of fellow customers for this purpose. These communities can now be utilised as target market segments which are more strongly linked with the marketers. The saving in costs due to these effects are often considered as the most important contributions of cyber marketing. Such targeted respondents can be reached with customised instruments and during the timings of their convenience.
based on 104 review