It is thus a way of helping management to select a position in that environment based on known factors. Promotion will tell the customers that the product is available. Writing in this area is still quite rare and often originate in areas other than straightforward business strategy so are not always easy to find.
This means that marketers must refer back to cooperate goals and objectives before formulating their own strategy, to ensure consistency, coherence and relevance.
This research is based on two different organizations. This means that there is danger that the organization will fail in its promises to the customer, for example by not providing the right product at the right time at the right price.
To achieve its marketing objectives and customer's satisfactions, an organisation must develop a marketing strategy, or a set of marketing strategies.
Similarly, changes to the product may be frequent in order to keep the market interested. The marketing plans provide a clear and unambiguous statement concerning what strategies and actions will be implemented, by whom, when and with what outcomes. Resources are not only financial.
Competitors, on the other hand, may see price as a challenge, because if an organization prices its product very low it may be signaling its intention to start a price war to the death, whereas very high premium prices may signal that there are high profits to be made or that there is room for the competitor to undercut and take market share away.
Everywhere we look we see terms such as business strategy, cooperate strategy, marketing strategy, marketing strategy, strategic marketing, product strategy, pricing strategy, advertising strategy and even discount strategy.
Since large organizations tend to be slow to react or respond to change, the power of an allembracing strategy may be overrated. The marketer therefore has to think carefully about how the service is delivered, and what quality control can be built in so that the customer can be confident that they know what to expect each time they consume the service product.
If they are to develop a new product from scratch, then the longer they have to do it, the better.