Dissertation promotional strategies

It is thus a way of helping management to select a position in that environment based on known factors. Promotion will tell the customers that the product is available. Writing in this area is still quite rare and often originate in areas other than straightforward business strategy so are not always easy to find.

This means that marketers must refer back to cooperate goals and objectives before formulating their own strategy, to ensure consistency, coherence and relevance.

This research is based on two different organizations. This means that there is danger that the organization will fail in its promises to the customer, for example by not providing the right product at the right time at the right price.

To achieve its marketing objectives and customer's satisfactions, an organisation must develop a marketing strategy, or a set of marketing strategies.

Similarly, changes to the product may be frequent in order to keep the market interested. The marketing plans provide a clear and unambiguous statement concerning what strategies and actions will be implemented, by whom, when and with what outcomes. Resources are not only financial.

Articles on promotional strategies pdf

Everywhere we look we see terms such as business strategy, cooperate strategy, marketing strategy, marketing strategy, strategic marketing, product strategy, pricing strategy, advertising strategy and even discount strategy. A product may have a combination of high quality and good value price and product that a competitor cannot match; an organization may have established a hour telephone ordering and home delivery service place that cannot easily be imitated; an effective and unique communication campaign combine with an excellent product living up to all its promises promotion and product can make an organizations offering stand out above the crowd. The exploitation, through marketing, of things that the organization does well, such as manufacturing, technical innovation, product department or customer service, might help to create non-financial assets such as reputation and image, which are difficult for the competitors to copy. Incentives- these includes loyalty cards, bonus points and sometimes price incentives. The organization, however, needs to act on that information, in order to develop and implement marketing activities that actually deliver something of value to the customer. It includes the physical place, availability and timing. Some organization might have very ambitious growth plans, while others might be content with fairly study growth or even no growth at all, that is, consolidation. It may be in productions interest to operate long, large productions run with a few variations on the basic product as possible, and with the changes with the product as infrequently as possible, at least where mass production is concerned. Although much of the emphasis is on physical products, it must also be remembered that service markets are an increasingly important growth area of many European economies. Marketing practice, and in part, marketing thinking, is now accepted within many non-profit organizations, from schools and universities to hospitals, voluntary organizations and activist groups such as Greenpeace and Friends of The Earth.

Competitors, on the other hand, may see price as a challenge, because if an organization prices its product very low it may be signaling its intention to start a price war to the death, whereas very high premium prices may signal that there are high profits to be made or that there is room for the competitor to undercut and take market share away.

Everywhere we look we see terms such as business strategy, cooperate strategy, marketing strategy, marketing strategy, strategic marketing, product strategy, pricing strategy, advertising strategy and even discount strategy.

promotion in marketing

Since large organizations tend to be slow to react or respond to change, the power of an allembracing strategy may be overrated. The marketer therefore has to think carefully about how the service is delivered, and what quality control can be built in so that the customer can be confident that they know what to expect each time they consume the service product.

literature review on marketing and promotional strategies

If they are to develop a new product from scratch, then the longer they have to do it, the better.

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Sample Dissertation Marketing Strategies