Fast food business plan sample pdf

We express our warm thanks to our parents, friends and all group members for supporting us. Family unit - We will also appeal to families young families with children.

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Our innovative packaging will be more entertaining than our competitors; a single cone with a cup reserved for dipping sauce. Our food will be healthy and fresh that is our prod product strategy positioning, our service will be very fast, customer no need to late for food.

Fast food business plan sample pdf

Many of these local brands grew to become giant franchises that dominate the Southeast Asia region. We want our customers to have the total experience when visiting our outlet s and website as they will learn about this fascinating new "pop culture. Page 3 2. Due to educational area it is common to eat and hangout with their friends. Product life cycle: During the introductory level we charge low price for attracting customer. Managing brands As a new fast food brand in Bangladesh we just start our business and trying to create brand loyalty among our targeted customer. Chicken Express is the alternative for a quick bite while shopping the fancy boutiques in the area. We believe, however, that the best form of advertising is still "buzz. Free occasional t-shirts at local stores events. Excellent value We believe that these things will be satisfied our customers which they are expecting from our products. Augmented product We will offer more than fast food to our customers. The location will feature its own originality in merchandise display and other brand building attributes. We differentiated our product based on service, product and people. Bashundhara is both a residential and educational area, our target audience is the young generation, the students of schools and universities.

Bplans 7. Lastly, Zamzama is also the destination for tourists staying in the area. Paper and plastic on the go consumption and hygiene and healthy food for all sort of customers.

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Media Our communication media is a bit of both personal and non-personal. Merchandising items.

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Concentration will be on maintaining quality and establishing a strong identity in the local market. Our concept will have very broad appeal.

Completed business plan pdf

Hangout is a local fast food restaurant in Bangladesh started in Our secondary market segment is the "Working Karachites. Second, we want to keep the price point at lunch as fair as possible to keep us in competition with other fast food outlets. Merchandising items. The space selection will be chosen based upon the following criteria: Community size: minimum of , people within a radius of 8 kilometers. All of these qualities are consistent with Chicken Express' goal of providing a top quality fast food experience. Tourist destination. Our product features are below- Core product 1. It will be registered as a Limited company. After opening the file format, you can open a new document Step 2: Cover Page When it comes to the cover page of your restaurant business plan, it is important that you keep it neat and presentable. We set our food pricing based on cost and competitor also. Encourage the two most important values in fast food business: brand and image, as these two ingredients are couple of main drivers in marketing communications. We want our customers to have the total experience when visiting our outlet s and website as they will learn about this fascinating new "pop culture. Our first location will be on the larger end of this range.
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Restaurant Business Plan