There are a few things….
It is the leading QSR brand in the chicken category. With more cash in bank the company can invest in new technologies as well as in new products segments. KFC has faced criticism in the past as well for the quality of oils it uses for cooking its food.
If a state amends such laws, then the cost of doing business will go up Greenspan It requires a joint effort from both the management and staff.
Lawsuits are expensive as they require time and money. While the company has refranchised a large number of restaurants, its operating costs have remained high. While demand for healthier food increases, KFC could introduce more healthy food choices in its menu and reverse its weakness into strength.
The airline constantly reinvents and refines its products.
Kfc strengths and weaknesses 2018
Food promise KFC serves freshly cooked fried chicken every day. Consumers also often opt out for healthier choices. Revenues of Yum Brands declined from to which was mainly due to refranchising. Sources KFC No regular supply of innovative products — Over the years the company has developed numerous products but those are often response to the development by other players. Related articles:. The result is that the companies have to invest a lot in marketing. KFC has also kept the level of customer service high. It has successfully integrated number of technology companies in the past few years to streamline its operations and to build a reliable supply chain. Local fast food restaurants can often offer a more local approach to serving food and menu that exactly represents local tastes. For example, there are people in Europe and America that have been protesting to their states regarding the health effects of taking junk food. Also apart from having been in the fast food industry since , has enable them to have proprietary recipes and technology.
Consumers are preferring foods that are healthy in nature low in fats and calories.
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