The campus was named "The Knight Management Center," in honor of Knight's philanthropic service to the school. Human rights groups remained unconvinced. Simply put, it ensured that Nike endorsers maintained consistency outside the company-most importantly, by not endorsing any other product that would interfere with the Nike image.
Nike didn't exactly burst from the gate in profit, though. The Japanese, on the other hand, were experimenting with new, trimmed-down styles fashioned in lightweight, hardy nylon. Construction began in January and end in September But the world of sports endorsements is a brutal one, as the public learned at the summer Olympic games in Barcelona.
That was the beginning of a longstanding rivalry between Nike and Reebok for market dominance. As he told Willigan, the athletic shoe industry, "and Nike in particular, gets a lot more press than many others because it's more fun to talk about us than about a company that makes widgets.
New Running Shoe That interest in sports-and especially track-gave Knight the impetus to study the way track shoes were being made and marketed in the late s.
From to Knight and his former track coach, Bill Bowerman, distributed Japanese-made running shoes in America and gradually laid the foundation for the Nike empire. Knight — Biography Philip H. Asian Labor Issues The company came under increasing scrutiny for its wages and working conditions in Indonesia, China, and Vietnam.