Product mix of godrej

Godrej consumer products marketing strategy

Submit a Comment Your email address will not be published. The consistency of a product mix refers to how closely related the various product line are in end use. The chief marketing activities include ads on TV, internet, magazines, newspapers, billboards, hoardings. Say, a haircolour marketer might convince the users that the haircolour is more effective with one rinses rather than two or more. In this way a marketer also lends "prestige" to its product-line. Introduction A study conducted on topic on product line of GODREJ products available in market place, with concept of product line and product mix. However, building enough volumes to offset the additional costs required for such extensions is also necessary. Width: this is the total number of product lines a company carries. Hathikhanavala, F. By aggressively promoting fragrances more as a medium of attraction than as a way to bath, Godrej has increased the usage of Fair Glow to cover consumption of Godrej soaps. Rim Locks and Good Knight were bothconsumer products. It is owned by Godrej family. Thirdly, Godrej Company tries to discover new product uses and convince customers to use the product in more varied ways. The width of a product mix refers to how many different product lines a company carries.

In the repidly changing market, product modernization is carried out continuously. For example, Pantene shampoo attempts to persuade consumers that it delivers more benefits than any other brand of shampoo. It has a huge product mix.

marketing mix of different companies

Godrej therefore, continually try to introduce new brands to offer some thing new and meet the changing requirements of the customer. Dhoni and Preity Zinta as its brand ambassadors. Ardeshir went on to make safes and security equipment of the highest order, and then stunned the world by creating toilet soap from vegetable oil.

Product mix of godrej

Throughout this stretch the brand has used hygienie as its core benefit, so that there was no dissonance in the mind of consumers. Most advertising falls into this category. Typically, a marketer pursues a wide combination of strategies. Godrej Properties, a giant in the real estate business, builds properties in three segments namely; residential projects, commercial projects and township projects. Prices of chemicals set by Godrej Chemicals varies according to the order in bulk or the amount purchased since such products serve as raw materials to other industries and factories. Thus, logic seems to be on the rise for any new launch to assess the pulse of the market in a competitive environment. Customer segmentation:- Managers perceive line extensions as a low-cost, low-riffc way to meet the needs of various customer segmentsand by using more sophisticated and lower-cost market research and direct marketing techniques, they can identify and target finer segments more effectively than ever before. Price Godrej has an extensive business portfolio, so the prices are different for every sector. By adding a number of flovers in each product line the company grew in the industry.

Crishna, K. The issue is whether to overhaul the line completely or one at a time.

marketing mix of good knight

Sarkari, P. In such cases, companies make brand extensions will be able to ride on the successful brands, and that the new brrand will stand in its own right in the course of time.

Distribution channel of godrej

Godrej Chemicals products are used by other industries and factories to manufacture their products. A well respected brand name gives the new product instant recognition and easier acceptance. The consistency of a product mix refers to how closely related the various product line are in end use. CombinedSales-SubsidiariesandAffiliates The Company is one of the largest privately held diversified industrial corporations in India. Sometimes the company inherits different brand names in the process of acquiring other companies and each brand name has a loyal following. Thus, when we talk of research methodology we not only talk of research methods but also consider the logic behind the methods we use in the context of our research study and explain why we are using the particular method or technique and why we are not using other so that research result are capable of being evaluated either by the researcher himself or by others. Such extensions, Godrej companies hope, fulfill customer desires while keeping them loyal to the brand franchise. It enables the company to enter new product categories. There existing products are vuliable to change consumer needs and tastes, new technology, shortened product life cycles and increased domestic copmetition.

They have introduced many brands in the soaps and other products so that no segement is left untouched. Board of Director J. Price of real estate properties depends on the type of city, the location and the purpose for which it is built.

Marketing mix of indian companies

Methods of data collection The task of data collection begins after a research problem has been defined and research design chalked out. It also produces high yield variety of crops, dairy products like milk, curd and yoghurt. Once the reach of the product has been extended, it is likely to gain in market share because of its deep penetration. Excess capacity. In the process, short term gains which might adversely affect the long prospects of the company are sacrificed. Godrej touches the lives of millions of Indians every day. Place The Godrej Group has both national and international existence in the industry. The products it manufactures are Bovine feed, Poultry feed, Aqua feed and feeds for other animals. New product could also mean offering improved performance like small Refregirator to big to doar sets or greater perceived value and replacing existing products or relaunching old products which are tangeted at new market segments. It has a certain characteristics features like product width, length, depth and consistency. Board of Director J. In this way a marketer also lends "prestige" to its product-line.

With the help of new products a company can enter a growing market for the first time, and supplement its existing product line.

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Godrej product mix